Christian Church Marketing - Post 8 - "Match"
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Christian Church Marketing - Post 8 - Match Your Market to Meet Your Market
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Everything we do to reach people ... is 'people-based.'
Nothing else works.
We have to reach people.
Period.
And it takes different messages to reach different people. The message that compels a single Mom to come see you is not typically the same message that compels senior citizens or young marrieds. That might have worked 'back in the day' - but today there is far too much competition for people's attention for the same old message to be as effective as it once was.
(NO - I am NOT saying that the message of Jesus is ineffective. Jesus IS the Message. I'm saying that YOUR message is ineffective if you think all demographic populations respond to your same 'canned' message.)
So here's the one mistake a lot of churches make ... they treat people as groups - not individuals.
Unless you run a TV commercial - and you happen to catch a family watching TV together (which is pretty rare these days) - your message will typically not be shown to a 'group.
It will be most often shown to an individual.
We cannot use homogenized, stereotypical, religiosity messages and hope that some group of people will come though our doors marching hand-in-hand.
No ... remember that most of the time an individual sees your correspondence, ad, post card, TV commercial, or whatever.
Most individuals will not respond to a canned, corporate-style message, either. So you need someone in your Church who is willing to study the craft of copywriting.
Before you bow your back and say, "No," - ask yourself if it's results you're after ... or some imaginary tradition, status quo, or 'church growth model.' If you want different results than you've been getting, you'd better be willing to so something different than you've been doing.
And don't forget that the Word of God tells you to 'compel them to come' in Luke 14:
21 So that servant came and reported these things to his master. Then the master of the house, being angry, said to his servant, ‘Go out quickly into the streets and lanes of the city, and bring in here the poor and the maimed and the lame and the blind.’
22 And the servant said, ‘Master, it is done as you commanded, and still there is room.’ 23 Then the master said to the servant, ‘Go out into the highways and hedges, and compel them to come in, that my house may be filled.
24 For I say to you that none of those men who were invited shall taste my supper.’” 25 Now great multitudes went with Him.
Is that your goal ... for great multitudes to go with Jesus?
No offense meant - but without proper copywriting skills, you'll be seriously challenged to compel anyone to do anything.
Give that some considerable thought. If you're serious about your efforts for the Kingdom, then be willing to do whatever it takes to get those results. Right now - according to the reports I hear - the Christian Church is growing at leaps and bounds.
Is your Church?
God Bless you –
Chip Tarver
“The B2B Relationship and Product Launch Pro”
<><
http://ChristianChurchMarketing.blogspot.com/
http://biblegateway.blogspot.com/
http://yourpurposedrivenlife.blogspot.com/
http://proverbsfortoday.blogspot.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
http://www.CoffeeHouseTheology.com
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
Christian Church Marketing - Post 8 - Match Your Market to Meet Your Market
.
Everything we do to reach people ... is 'people-based.'
Nothing else works.
We have to reach people.
Period.
And it takes different messages to reach different people. The message that compels a single Mom to come see you is not typically the same message that compels senior citizens or young marrieds. That might have worked 'back in the day' - but today there is far too much competition for people's attention for the same old message to be as effective as it once was.
(NO - I am NOT saying that the message of Jesus is ineffective. Jesus IS the Message. I'm saying that YOUR message is ineffective if you think all demographic populations respond to your same 'canned' message.)
So here's the one mistake a lot of churches make ... they treat people as groups - not individuals.
Unless you run a TV commercial - and you happen to catch a family watching TV together (which is pretty rare these days) - your message will typically not be shown to a 'group.
It will be most often shown to an individual.
We cannot use homogenized, stereotypical, religiosity messages and hope that some group of people will come though our doors marching hand-in-hand.
No ... remember that most of the time an individual sees your correspondence, ad, post card, TV commercial, or whatever.
Most individuals will not respond to a canned, corporate-style message, either. So you need someone in your Church who is willing to study the craft of copywriting.
Before you bow your back and say, "No," - ask yourself if it's results you're after ... or some imaginary tradition, status quo, or 'church growth model.' If you want different results than you've been getting, you'd better be willing to so something different than you've been doing.
And don't forget that the Word of God tells you to 'compel them to come' in Luke 14:
21 So that servant came and reported these things to his master. Then the master of the house, being angry, said to his servant, ‘Go out quickly into the streets and lanes of the city, and bring in here the poor and the maimed and the lame and the blind.’
22 And the servant said, ‘Master, it is done as you commanded, and still there is room.’ 23 Then the master said to the servant, ‘Go out into the highways and hedges, and compel them to come in, that my house may be filled.
24 For I say to you that none of those men who were invited shall taste my supper.’” 25 Now great multitudes went with Him.
Is that your goal ... for great multitudes to go with Jesus?
No offense meant - but without proper copywriting skills, you'll be seriously challenged to compel anyone to do anything.
Give that some considerable thought. If you're serious about your efforts for the Kingdom, then be willing to do whatever it takes to get those results. Right now - according to the reports I hear - the Christian Church is growing at leaps and bounds.
Is your Church?
God Bless you –
Chip Tarver
“The B2B Relationship and Product Launch Pro”
<><
http://ChristianChurchMarketing.blogspot.com/
http://biblegateway.blogspot.com/
http://yourpurposedrivenlife.blogspot.com/
http://proverbsfortoday.blogspot.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
http://www.CoffeeHouseTheology.com
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
posted by Chip Tarver | 6:29 AM
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