Christian Church Marketing - Post 5 - "Message"
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Christian Church Marketing - Post 5 - Your "Message"
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In Christian Church Marketing - the 'Message" has different meanings to different people.
To the 'churched' among us - the message is Jesus. To the 'unchurched' among us - the message is 'me.'
Where do these two messages intersect?
Your message to the unchurched has to address, "What's in it for me?" Whether you like it or not, that is the message they have in their heads.
So we have to do more than ... just set a "good example" so they want what we have. We have to phrase our message in a clear way that reaches and motivates them to look closer.
Are you doing that? Is your message really a Bible Gateway leading people to the Bible and to Jesus?
Or - are you using a bunch of (to them at this early point, meaningless) Scriptures? Yes - those Scriptures motivate you, but likely won't motivate your 'target market.'
Your challenge for today is to put yourself in the seat of the reader, listener, viewer ... and try to ascertain what they are looking for - not what YOU want to say. You have to learn what's in their heads before your message will be truly effective at breaking through to them ...
"Meet them where they are" is a wise premise to consider. That's what Jesus did.
To be an effective and efficient gateway to the Bible, the Bible has to be a gateway to your target market.
God Bless you –
Chip Tarver
“The B2B Relationship and Product Launch Pro”
<><
http://ChristianChurchMarketing.blogspot.com/
http://yourpurposedrivenlife.blogspot.com/
http://proverbsfortoday.blogspot.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
http://www.CoffeeHouseTheology.com
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
Christian Church Marketing - Post 5 - Your "Message"
.
In Christian Church Marketing - the 'Message" has different meanings to different people.
To the 'churched' among us - the message is Jesus. To the 'unchurched' among us - the message is 'me.'
Where do these two messages intersect?
Your message to the unchurched has to address, "What's in it for me?" Whether you like it or not, that is the message they have in their heads.
So we have to do more than ... just set a "good example" so they want what we have. We have to phrase our message in a clear way that reaches and motivates them to look closer.
Are you doing that? Is your message really a Bible Gateway leading people to the Bible and to Jesus?
Or - are you using a bunch of (to them at this early point, meaningless) Scriptures? Yes - those Scriptures motivate you, but likely won't motivate your 'target market.'
Your challenge for today is to put yourself in the seat of the reader, listener, viewer ... and try to ascertain what they are looking for - not what YOU want to say. You have to learn what's in their heads before your message will be truly effective at breaking through to them ...
"Meet them where they are" is a wise premise to consider. That's what Jesus did.
To be an effective and efficient gateway to the Bible, the Bible has to be a gateway to your target market.
God Bless you –
Chip Tarver
“The B2B Relationship and Product Launch Pro”
<><
http://ChristianChurchMarketing.blogspot.com/
http://yourpurposedrivenlife.blogspot.com/
http://proverbsfortoday.blogspot.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
http://www.CoffeeHouseTheology.com
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
posted by Chip Tarver | 5:27 AM
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