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Christian Church Marketing - Post 6 - Be Helpful.
Real Christian Church Marketing includes many aspects ... one of which is
being helpful to people. Why? Because you quickly get people's attention when you help them.
Typically, you get people's attention when you can save them time, save them money, help them be more healthy, happier, live longer, etc.
One pressing issue for church-goers and non-church-goers alike is the current
price of gasoline - which has recently bounced all around the $3 per gallon price.
If you could help people cut their gasoline bill by 1/4 to 1/2 ... could you get people's attention?
If you're interested, below is an article I just wrote, titled
"Regardless of the Current Gasoline Price -20 Easy Ways to Cut Your Gasoline Bill 25% to 50% (OR MORE) Right Now." You are wecome to distribute it to your congregation or use it in other ways. Just please don't change it, and use the entire article, including the section at the very bottom.
Here it is:
Regardless of the Current Gasoline Price -20 Easy Ways to Cut
Your Gasoline Bill 25% to 50% (OR MORE) Right Now
By Chip Tarver
Yes – I know that headline might provoke you a little bit.
That’s OK.
This article will show you how to cut your gas bill right now –
TODAY – if you’ll simply pay attention to these tips and now
begin using them.
Of course, you’ll probably see a few tips you might have heard
before. Why?
Because they still work, always work, and are even more important
now that gas is approaching $3.00 a gallon (or more) in many places.
In fact, you might have at some point heard most of these tips
before now. The real issue is “Are you faithfully doing every one
of these?”
The average person is probably not doing 1/3 of them. Remember –
even though some of these have a direct associated cost savings –
how much ‘associated cost’ is filling your gas tank these days?
OK – let’s get started ... and these tips are in no particular order ...
1. Get your car tuned –
Sure – everyone tells you to do this. But have you done it? Poor tuning
wastes gas. This can improve your gas mileage by 10% or more.
2. Regularly check the air pressure in your tires –
Another one you’ve probably heard before. The fellow who sold me
my new tires told me that tires lose 2 or 3 pounds of air per month
by themselves. Low air pressure wastes gas. Look on the door in
your car for proper tire pressures, and keep it to the ‘high’ side of
the range you’re given. This can be another 10% savings.
3. Regularly change your oil –
Another one you’ve probably heard. Whatever your manufacturer
recommends, pay attention to it. Personally, I used to change my
car’s oil every 3,000 miles. Once I switched to synthetic oil, I was
told to increase the frequency between changes.
Also try to use synthetic oil. Rarely will your auto manufacturer say
not to use synthetic oil, but be sure you understand before you begin.
Synthetic oil costs more, but lasts longer, and reduces friction in
your engine better. You’ll treat your engine better while getting
higher gas mileage. In my car, now I go 6,000 miles between oil
changes instead of 3,000, and enjoy all the other benefits for
basically the same cost.
4. Carefully plan your errands –
This is one tip lots of people miss, and it ties into another tip below.
Basically, don’t run any errands that aren’t mandatory today. Put
them off till you need to do them.
Use the phone when you can, instead of driving somewhere. Avoid
high–traffic hours, days, and other times of congestion (see below.)
Add in errands when they are part of your regular daily commute to
and from work.
5. Try to avoid rush hour –
I’ll get some heat on this one. If your employer allows flex time,
investigate that. Otherwise, if it helps you to go to work 15 minutes
early and/or leave 15 minutes ‘later’ – do it, even if you don’t get
paid for the time.
Why?
You can either sit in traffic, get frustrated, use your gas for nothing,
and maybe even overheat your car ... or you can sit like a ‘dedicated
employee’ at work and be comfortable. This one can save you perhaps
25–50% of your gasoline by itself.
6. Always turn right when possible –
I hadn’t thought of this one before I read it somewhere. Consider
that when you turn left, you sit in the turn lane and wait for a break
in the traffic or the light to change. In many places you can turn
right on red, and you’re not turning ‘against’ the traffic when you
turn right. This tip takes some thought, but can make a significant
difference in time and gas savings.
7. Try to keep your car clean –
It’s more fun to drive when it’s clean, and removing all the caked
on dirt makes your car ‘slicker’ – which reduces drag by a little bit.
This tip is better for appearance than big gas savings.
8. Change all your car’s fluids –
Go to a local oil change place and tell them to change every fluid
in your car – not just your oil. This includes all engine fluids, radiator,
transmission, axle grease, etc.
9. Read popular car magazines for even more tips –
Most of the popular car magazines offer gas–saving tips these days.
Read the front covers and tables of contents to find the best articles
for you.
10. Try to drive downhill –
As silly as this sounds, when possible drive downhill instead of uphill
so gravity powers your car instead of gas. I tried it, and within reason
you can at times make this happen. A small tip, but a tip nonetheless.
11. Don’t race up to stop lights and turns –
I’m amazed every day as people who blaze past me just in time
to slam on their brakes at the red light up to which I’m coasting
or the turn I’m approaching. Why in the world would you speed
up to a place that requires a full stop? Baffles me ...
12. Don’t blast off the line –
Smart people say to act like there is an egg between your foot
and the gas pedal. Don’t race away from a stop, and don’t stomp
on the gas pedal except to avoid an emergency situation (only if
safety permits.)
13. No lead foot –
This goes with #12 above. In general, be easy on your gas pedal.
Use the least amount of pressure to attain and maintain your desired
speed. And try to keep a steady pressure instead pushing in, pulling
back, etc.
14. Time the red lights –
Pay attention to traffic lights from as far away as your eyes permit,
and try to adjust your approach speed so you get there when it’s
green and you don’t have to stop.
15. Don’t speed –
For all the reasons you already know, as well as for safety and gas
usage, don’t speed. Ever. Obey all the speed limits. In general, the
slower your speed, the less gas you use.
16. Don’t burn your clutch on hills –
Your clutch is not designed to be your brake. When you burn
your clutch on a hill, you trash your clutch and burn extra gas.
Also, don’t sit at red lights with your clutch pedal in, as that also
toasts your clutch, shortening its life.
17. Don’t block intersections –
This is mostly just decent manners, but you also create a traffic
jam for everyone, wasting everyone’s gas – not just yours.
18. Don’t drive 10 miles out of your way to save a
penny a gallon –
Think about this ... if your gas tank holds 12 gallons, is empty,
and you drive all over the place looking for the best deal on gas,
you save twelve cents if you find it for a penny cheaper per gallon.
It costs you more than that just to find the cheaper gas.
19. Stay in the right (slow) lane –
To keep the speeders off your tail – and keep yourself safer – stay
in the right (outer) lane on 4–lane roads so the speeders can have
the faster (left inside) lane.
20. Use your imagination –
If you’ll give these tips some thought – and put forth a little effort –
you’ll not only cut your gasoline bill by as much as half ... you’ll also
come up with your own ways to further reduce your costs to operate
your car.
These tips WILL reduce the amount of gas you burn. Period. The
rest is up to you. If you want it bad enough – it’s here for you, and
you’ll be able to discover other ways to save even more money once
you start paying attention to these tips.
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Chip Tarver knows that you NEVER get a second chance to make a first
impression. That's why he wrote "First Contact Secrets." Listen to the
giants of Internet Marketing teach you how they make first contact with
people they want to do business with. Just model their success and success
will become yours! Learn more now at ...
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